Privacy Policy
Last updated: 2026-08-21
PrepIQ (prep-iq.com) is an independent preparedness guide and product-review site. This policy explains what data we and our partners collect when you visit, why, and the choices you have. We don't sell your personal information, we don't require accounts, and we don't collect more than the site needs to operate.
Advertising and cookies (Google AdSense)
We display advertising through Google AdSense to keep the site free. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this and other websites.
- Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet.
- You may opt out of personalized advertising by visiting Google Ads Settings.
- You can also opt out of third-party vendor cookies for personalized advertising at www.aboutads.info.
Where required by law (including the EU/UK), we present a consent choice before personalized ads are served, and you can change or withdraw that choice at any time via the "Ad Choices" link in the footer or your browser's cookie controls.
Affiliate links (Amazon Associates and others)
PrepIQ participates in the Amazon Services LLC Associates Program and other affiliate
programs. Product links marked as sponsored (including links through our /go/ pages) may earn us a commission on purchases, at no additional cost to you.
Affiliate partners (including Amazon) may set their own cookies once you leave our site via a product link; their handling of your data is governed by their privacy policies, not ours. As an Amazon Associate we earn from qualifying purchases.
Analytics
We use Google Analytics 4 with IP anonymization enabled and advertising personalization
signals disabled, to understand aggregate traffic patterns — which articles are read, from
which countries, via which referrers. Google Analytics sets cookies (including the _ga cookie, lasting up to 13 months) to distinguish visits; this data is used for
site-improvement statistics only and is not sold or merged into advertising profiles by us.
You can block Analytics cookies in your browser settings without breaking the site, and
Google provides its own opt-out via the Google Analytics opt-out browser add-on.
Data we do not collect
- We do not require accounts, logins, or newsletters sign-ups to read the site.
- We do not ask for or store names, addresses, or payment details.
- We do not sell or rent visitor data.
Cookies we set ourselves
The site itself sets no tracking cookies. Any cookies present come from the advertising and affiliate partners described above. You can block or delete cookies in your browser settings; the site will continue to work — ads may simply be less relevant, and affiliate commissions may not be credited.
Children's privacy
PrepIQ is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal information from children.
Your rights (EEA/UK/California)
Depending on where you live, you may have rights to access, correct, or delete personal data held about you, and to object to or restrict certain processing. Because we hold no account data, most requests concern data held by our advertising partners — you can exercise those choices directly via the Google and aboutads.info links above, or contact us and we'll point you to the right place.
Changes to this policy
If we change how the site handles data — for example, adding new analytics or advertising partners — we'll update this page and the "last updated" date above.
Contact
Questions about this policy or about data held by our partners? Most advertising-related choices can be made directly via the opt-out links above. For anything else, reach us through the site's social profiles listed in the footer.